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Boat of the Month

The Boat Doc is now a Phoenix Boat Dealer!  Floor models coming in late October!





Winner of the Mercury Customer Service Award (CSI) for a 9th year in a row!


5 reasons to buy and service your boat here!

1.Trust: Any dealer can sell you a boat! If you're looking for a dealer to take care of your boating investment and treat your boat like it is our own look no further. Whether it's sales or service we treat people like we want to be treated. Straight, to the point answers are all you'll get from The Boat Doc.

2.Training: We have the kind of comprehensive training you can trust, from extensive dealership training to four years of Mercury technical service training! Mercury, Mariner, or Yamaha motors are no problem for us!

3. Service: There's a reason were called The Boat DOC! If you need service done right the first time give us a call! We understand the Wisconsin boating season is short. We want you to enjoy your time on the water, not in the shop!

4. Quality products: Triton boats:  Whether you're looking for a fishing, skiing or pleasure boat. We have a boat that will fit your needs. We use the products we sell and can point out the benefits and advantages our products offer!

5. Mercury outboards: Our boats are powered by the world leader in marine technology. We are confident we can find a perfect match for you. Whether it's a quiet, reliable Four Stroke, a JD Power awarded Optimax, or a supercharged Verado, we will walk you through all your different options and explain the differences.

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