Just announced!

The Boat Doc wins the Mercury Customer Service Award (CSI) for a 5th year in a row and the Triton Boats million dollar dealer award!

5 reasons to buy and service your boat here!

1.Trust: Any dealer can sell you a boat! If you're looking for a dealer to take care of your boating investment and treat your boat like it is our own look no further. Whether it's sales or service we treat people like we want to be treated. Straight, to the point answers are all you'll get from The Boat Doc.

2.Training: We have the kind of comprehensive training you can trust, from  extensive dealership training to four years of Mercury technical service training! Mercury, Mariner, MerCruiser or Yamaha are no problem for us!

3. Service: There's a reason were called The Boat DOC! If you need service done right the first time give us a call! We understand the Wisconsin boating season is short. We want you to enjoy your time on the water, not in the shop!

4. Quality products: Triton boats and Pro-Drive mud motor dealer!  Whether you're looking for a fishing, skiing, pleasure or hunting boat, we have a boat that will fit your needs. We use the products we sell and can point out the benefits our products offer.

5. Mercury and Yamaha outboards: Our boats are powered by the world leaders in marine technology. We are confident we can find a perfect match for you. Whether it's a quiet, reliable Four Stroke, a JD Power awarded Optimax, or a supercharged Verado, we will walk you through all your different options and explain the differences.