2008 Mercury (CSI) Customer Service Award Winner!

Thank you to our customers!

5 Reasons to Stop and Check Us Out...

1. Triton, Mirrocraft, Cypress Cay, Weere's, and Caravelle dealer!  Whether your looking for a fishing, skiing, pleasure or pontoon boat, we have a boat that will fit your needs.

2.  Mercury outboards and MerCruiser sterndrives: Our boats are powered by the world leader in marine technology. We are confident we can find a perfect match for you. Whether it's a quiet, reliable Four Stroke, a JD Power awarded Optimax, or a supercharged Verado, we will walk you through all your different options and explain the differences.

3.  Trust: If you're looking for a dealer to take care of your boating investment look no further. We will treat your boat like it is our own.  Whether it's sales or service we treat people like we want to be treated. Straight, to the point answers are all you'll get from The Boat Doc.

4.  Training: We have the kind of comprehensive training you can trust, from  extensive dealership training to four years of Mercury technical service training! Mercury, Mariner, or MerCruiser are no problem for us!

5.  Service: There's a reason were called The Boat Doc! If you need service done right the first time give us a call! We understand the Wisconsin boating season is short. We want you to enjoy your time on the water, not in the shop.